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What is iTunes Match?

What is iTunes Match? Why do I need it?


[Re-titled by Moderator]

iMac 24″, macOS 13.3

Posted on May 7, 2023 10:46 AM

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Posted on Jan 4, 2024 1:49 PM

I now have what I believe is the most definitive answer to this iTunes Match question, that it will be possible to get. I called Apple support and spoke with someone there for about a half hour, she went and pestered numerous other people including some engineers. Here's the bottom line:


All feature functionality of iTunes Match, is indeed now included in Apple Music. So everything iTunes Match does, Apple Music does.


What is NOT included, is the storage involved with iTunes Match. If you use iTunes Match then when you upload your music, it goes into its own bucket of cloud storage. If you cancel your Apple Music subscription, you would still have full access to anything and everything you uploaded to iTunes Match. Your CD rips, SoundCloud downloads, personally generated music - everything.


Here's the rub: If you have a bunch of personal music that you've uploaded but do NOT have iTunes Match, then when you cancel your Apple Music subscription, you can kiss ALL of that music goodbye. Forever. If you didn't have another backup of it somewhere, then it's gone. Oh and it is also entirely possible (she didn't sound 100% certain on this one) that your uploaded music, even your own personally-generated songs, will have Apple DRM on them once uploaded to Apple Music. Not sure that this happens with iTunes Match, I don't think it does but have no way I can confidently prove/disprove it.


So basically iTunes Match is a cloud storage option. Personally I don't think I'll ever drop Apple Music so I plan to drop iTunes Match at long last.


Hope this helps someone out!

38 replies

Jan 31, 2024 6:34 PM in response to vanclute

Those are the exact steps I’ve been taking for a long time now trying to find that I belong to iTunes match. It is never listed as things that I am subscribed to. Now when I got this email stating that they cannot renew my iTunes match until I update my payment method, I decided I’d had enough.


I do not upload to my phone or iPad. I go to the iTunes Store and find music that I like and simply purchase it. Why would I need Match in the first place? The email tells me to sign into my iTunes and go to my account and take care of it. It’s nowhere to be found in my iTunes account I think I’m just gonna, of course let it expire but I hope I don’t lose the music that I have purchased! Thanks guys. It seems like I’m not the only one that is confused about iTunes match. Maybe it’s because I am old. Lol I really am.


Cissy B

May 26, 2024 12:38 AM in response to scott122

I've got a slightly different issue, but it's very much around this area.


I have music on my Windows 11 machine. Various stuff I've previously ripped from CD, or downloaded in "the olden days" of Napster and Limewire etc. Possibly even a few legitimately purchased tracks but there's no DRM on any of them. It's about 2500 songs. I'm advised that through Music Match, to which I've subscribed, literally everything I have - it's all pretty mainstream to be honest - SHOULD be able to be "matched" and re-downloaded at a higher quality.


I downloaded iTunes for Windows, and it promptly updated and said it's no longer the tool to use, to get the Apple Music app. I liked the idea of iTunes because I can simply buy the tracks I'd like with no subscription fee. Yes, I've paid for Music Match, but that's for a specific reason and will likely be a once off.


I got the Apple Music app and now it wants me to subscribe at $12.99/month to do anything with it. That's not going to happen. I'm already subscribed to YouTube Premium which gives me YouTube Music for any streaming needs. I'm not paying for another subscription on top of the already existing 8 or 9 streaming subscriptions, given that my need is to have physical tracks I can copy to a USB stick to play in a stereo in a machine at work. Not allowed to stream from phones, or plug a phone in, it HAS to be standalone USB. So my need is, as I said, downloading copies I can actually transfer and use on a USB. I can't purchase from YouTube Music like we used to be able to on Google Play Music.


So how can I tell if my Music Match is doing anything? With iTunes there used to be the little cloud symbol, but there's nothing like that in Apple Music.


Apple Music pretty much refuses to let me see anything beyond searching for tracks/artists without a valid subscription. I'm not going to double up on that just to be able to have the privilege to spend more than $2 per track when I do want to buy, but that's literally going to be a handful every couple of months at best.

Jun 6, 2024 8:39 AM in response to vanclute

Have you received an answer? I have been using iTunes since at least 2007 and I have only JUST a week ago purchased iTunes Match and so far I do not know what it has done for me. I am still not able to play anything from my iTunes library, even if it says "Matched" the DMA restricts the AVR (using HEOS app to stream Airplay 2) from playing anything in that (HEOS) library. The only option is having the sever (My PC) with iTunes open and using Apple Music on my iOS devices selecting "home sharing" option. I may have previously purchased a subscription to iTunes match way back years ago, but I haven't ever seen it in my purchases until now, with my subscription on May 1, 2024.

What is iTunes Match?

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