First time installation of Macbook Pro failed

I am trying to start a brand new Macbook Pro by connecting to my current Macbook Pro using the the setup mechanism from the current Pro. However after having loaded for a couple of hours, now I get the following message on my new Macbook Pro and I am completely stuck not getting anywhere and the new Macbook just keeps looping starting up over and over again - coming up with the same failure message. How do I stop the madness and start from scratch. See failure message in attachment.